Why in news?
The Central Board of Indirect Taxes and Customs (CBIC) received the Gold Prize in the “Public Outreach & Communication” category at the India International Trade Fair 2025. The award recognised the Board’s innovative GST & Customs pavilion, which drew large crowds and educated visitors about reforms in indirect taxation.
Background
The CBIC is a statutory body under the Department of Revenue, Ministry of Finance. Formed in 1944 (as the Central Board of Revenue), it formulates policy and administers laws relating to customs, excise duties and Goods and Services Tax (GST). The Board also combats smuggling and narcotics trafficking and oversees customs houses and excise commissionerates across India.
Highlights of the pavilion
- Next‑Gen GST theme: The pavilion showcased India’s GST journey and upcoming reforms using interactive screens, videos and models. Visitors learned about simplified tax filing, invoice matching and technology‑driven compliance.
- Expert helpdesks: Officers provided on‑the‑spot guidance on GST registration, e‑invoicing, customs duties and trade facilitation schemes. Dedicated counters addressed queries from small businesses and start‑ups.
- Multilingual content: Exhibits presented information in multiple Indian languages, making complex tax concepts understandable to a wider audience.
- Engaging activities: Magic shows, quizzes, virtual‑reality games and short films communicated tax compliance messages in a fun manner. Youth‐oriented sessions highlighted career opportunities in the Indian Revenue Service.
- Digital tools: Demonstrations of the CBIC’s mobile apps and web portals educated visitors about e‑commerce import procedures, luggage rules for travellers and grievance‑redress mechanisms.
Importance of public engagement
Goods and Services Tax and customs regulations directly affect consumers and businesses. Effective communication helps taxpayers understand their obligations, reduces inadvertent non‑compliance and builds trust in the tax administration. By demystifying indirect taxes through user‑friendly exhibits, the CBIC’s pavilion aimed to foster a culture of voluntary compliance and showcase the government’s efforts to modernise the tax system.
Conclusion
The Gold Prize underlines the CBIC’s commitment to transparency and citizen outreach. Innovative public engagement can make tax laws less intimidating and encourage more people to participate in the formal economy. Going forward, similar initiatives at fairs, campuses and online platforms can deepen understanding of India’s indirect tax regime.
Source: Press Information Bureau
