Why in news?
The Ministry of Information & Broadcasting has set up a new Live Events Development Cell to give a structured push to India’s concert economy. The cell aims to streamline approvals, encourage more live entertainment across the country and create millions of jobs by expanding the organised events sector.
Background
India’s live entertainment industry has grown rapidly in recent years, with large concerts, festivals and sporting events drawing audiences well beyond major metros. Despite this growth, organisers often face fragmented regulations, lengthy approval processes and limited infrastructure. Recognising the sector’s potential for tourism and employment, the government announced a dedicated Live Events Development Cell in July 2025. The idea was highlighted by the Prime Minister at the 2025 WAVES summit, where he described live entertainment as a driver for cultural diplomacy and economic development.
Key features and goals
- Single‑window facilitation: Approvals from fire, traffic, municipal and other authorities will be coordinated through the India Cine Hub portal, reducing delays and uncertainty for event planners.
- Model procedures for states: The cell will develop standard operating procedures and help states remove redundant permissions so that organisers face similar requirements across the country.
- Industry collaboration: Representatives from central and state governments, industry associations, booking platforms and event companies will serve on the cell, enabling coordinated policy support and investment.
- Jobs and growth: The organised live events market was valued at about ₹20,861 crore in 2024 and is expanding at around 15 % annually. The government hopes that streamlined regulation and investment can double the sector’s size and generate 15–20 million direct and indirect jobs by 2030, especially in tier‑2 and tier‑3 cities where attendance has grown sharply.
By easing approvals and encouraging private investment, the Live Events Development Cell seeks to position India among the world’s top live entertainment destinations while providing a boost to tourism and allied services.
Source: The Hindu